ING offered loans with very competitive conditions and also, anybody could apply for one regardless of the bank with which they had the payroll.
Traditionally, in Spain, the relationships between clients and bank staff are very close, there is a lasting relationship for years, even to the point of creating long lasting friendships. That is why we think that many people would like to have a loan with ING, but they may feel that they are “cheating” on their bank.
We created this campaign "NO INFIDELITY" to establish that; asking for a loan with ING, without being from ING, is not cheating on your bank.

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